Startup Sandwich Podcast | Entrepreneurship in Bite Sized Lessons
Welcome to the Startup Sandwich Podcast, powered by YEDI (York Entrepreneurship Development Institute) where the layers of innovation meets success.
Startup Sandwich is a podcast for entrepreneurs and innovators who are hungry for real stories and practical insights from startups and growing businesses.
In each episode, we dive into the journey of a founder covering early-stage struggles, business growth strategies, product development, funding, and the messy realities of entrepreneurship. Hosted in a relaxed, story-driven format, guests share the “bread and butter” of who they are, the “toppings” of what they’re building, and the bold, flavour-packed "secret sauce" from their startup journey.
Whether you're launching a tech startup, scaling a non-profit, or looking to break into the business world, this podcast delivers startup advice, founder interviews, and actionable tips to help you grow.
Episodes
10 episodes
From Side Hustle to Entrepreneur: Marketing Lessons Every Founder Should Know
In this episode of Startup Sandwich, host Ric Phillips sits down with marketing expert, author, speaker, and lecturer Sanjay Dhebar to unpack what entrepreneurs often misunderstand about marketing.Sanjay explains why going viral is not ...
How Women Entrepreneurs Can Build Confidence, Visibility, and Business Growth
In this episode of the Startup Sandwich Podcast, Ric Phillips, communication specialist at YEDI, sits down with Abimbola Akinnuoye, Founder of Leading Ladies Connect and Co-Founder of Karisverse, to talk about the real challenges women entrepre...
Before You Start a Business: How to Tell If Your Idea Is Viable
Before you start a business, one critical question matters: is your idea actually viable?In this episode of the Startup Sandwich Podcast, powered by the York Entrepreneurship Development Institute (YEDI), Rick Phillips speaks with Fabio...
What 30 Years in Canada’s Construction Industry Taught Me About Business, Risk & Opportunity
In this episode of the Startup Sandwich Podcast, Rick Phillips sits down with construction entrepreneur Patrick McCormick, founder of Demo For Your Reno, to discuss his journey from Ireland to Canada and the lessons learned from building and sc...
Why Networking Events Don’t Work (And What Actually Builds Opportunity)
Most entrepreneurs attend networking events hoping to meet investors, partners, or clients — yet leave with business cards and no real opportunities. Why?In this episode of the Startup Sandwich Podcast by the York Entrepreneurship Devel...
How to Build a Beauty Brand Without Big Money or Big Investors
The global beauty industry is a multi-billion dollar market, projected to reach over $677 billion by 2025, with skincare leading at 40%. How do you break into this billion dollar industry without big money or big investors? In today's episode, ...
Secrets to High-Impact Recruitment and Solving Hiring Challenges
In today's episode, we learn how Eitan Rachlis connects companies with the top 1% of talent in tech, finance and the nonprofit sectors across the U.S., Canada, and Europe. With over 15 years of experience in recruitment, Eitan specializes in pl...
Disrupting the Needle and Reproductive Health
In today's episode, we learn how Latchmi Raghunanan used her background in product development and public sector leadership, to make fertility treatment more compassionate, accessible, and pain-free. Entrepreneurs will learn the trials and triu...
From Retail Roots to Breast Cancer Survivor Mission
Alicia Vianga turned 19 years of working in the hospitality industry into an innovative retail business and empowering non-profit supporting breast cancer survivors. In 2005, she founded Premier Jour, a boutique that provides custo...
Building a global brand with purpose and profits
In today’s episode we learn how Tanya Hayles turned a Facebook group of 8 friends into a million dollar global brand that consults with the federal government and billion dollar organizations. Tanya is an award-winning event consult...