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Startup Sandwich Podcast | Entrepreneurship in Bite Sized Lessons
Welcome to the Startup Sandwich Podcast, powered by YEDI (York Entrepreneurship Development Institute) where the layers of innovation meets success.
Startup Sandwich is a podcast for entrepreneurs and innovators who are hungry for real stories and practical insights from startups and growing businesses.
In each episode, we dive into the journey of a founder covering early-stage struggles, business growth strategies, product development, funding, and the messy realities of entrepreneurship. Hosted in a relaxed, story-driven format, guests share the “bread and butter” of who they are, the “toppings” of what they’re building, and the bold, flavour-packed "secret sauce" from their startup journey.
Whether you're launching a tech startup, scaling a non-profit, or looking to break into the business world, this podcast delivers startup advice, founder interviews, and actionable tips to help you grow.
Startup Sandwich Podcast | Entrepreneurship in Bite Sized Lessons
Before You Start a Business: How to Tell If Your Idea Is Viable
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Before you start a business, one critical question matters: is your idea actually viable?
In this episode of the Startup Sandwich Podcast, powered by the York Entrepreneurship Development Institute (YEDI), Rick Phillips speaks with Fabio Crespin from United Way about the reality of entrepreneurship, how to evaluate a business idea, and why a good idea alone isn’t enough to build a successful startup.
Many entrepreneurs start a business based on passion or inspiration, but without understanding whether there is real market demand. In this conversation, Fabio shares insights from years of working with entrepreneurs, nonprofits, and social enterprises to explain how founders can think realistically about business viability, market signals, and long-term sustainability.
In this episode we discuss:
• How to know if your business idea is viable
• Why most business ideas fail before reaching the market
• The importance of market demand and real market signals
• Balancing entrepreneurial determination with honest feedback
• What social enterprises are and how they work
• Real examples of businesses creating jobs for people facing employment barriers
• Why sustainable business models matter more than grants
• The role of mentors, communities, and support networks in entrepreneurship
• How automation and economic changes are shaping the future of work
• Why more people are turning to entrepreneurship and small business ownership
🎧 Startup Sandwich Podcast is powered by the York Entrepreneurship Development Institute (YEDI) www.yedi.ca , a global leader in entrepreneurship education and startup training. The podcast explores the real stories, challenges, and lessons behind building successful businesses and entrepreneurial ventures.