In this episode of Startup Sandwich, host Ric Phillips sits down with marketing expert, author, speaker, and lecturer Sanjay Dhebar to unpack what entrepreneurs often misunderstand about marketing.

Sanjay explains why going viral is not a reliable business strategy, why marketing is much more than social media, and why the best organizations are marketing-led and sales-driven. He shares practical advice on building a marketing plan, understanding your value proposition, identifying your target audience, creating consistent branding, measuring success, and knowing when to outsource support.

The conversation also explores Sanjay’s own entrepreneurial journey, from leaving a secure full-time role to building a business around teaching, training, consulting, and strategic planning. He shares honest lessons on partnerships, patience, grit, adapting in a changing economy, and using AI to improve business efficiency.

If you’re a founder, startup owner, side hustler, or entrepreneur trying to grow your business, this episode offers practical insights on marketing, sales, branding, and long-term business growth.